Fake growth is when:
1. You have to do custom work every time you onboard a new customer
2. You’re getting customers from your network, or a small community that you’re a part of
3. You’re closing deals because of affiliates or partnerships that you’ve nurtured
Do any of those sound familiar?
Real Growth is when
- you convert a complete stranger into a new customer
- that stranger gets their problem solved
- and then becomes an evangelist for your company