Fake Growth vs Real Growth

Fake growth is when:

1. You have to do custom work every time you onboard a new customer

2. You’re getting customers from your network, or a small community that you’re a part of

3. You’re closing deals because of affiliates or partnerships that you’ve nurtured

Do any of those sound familiar?

Real Growth is when

  1. you convert a complete stranger into a new customer
  2. that stranger gets their problem solved
  3. and then becomes an evangelist for your company



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