Fake Growth vs Real Growth
Fake growth is when:
1. You have to do custom work every time you onboard a new customer
2. You’re getting customers from your network, or a small community that you’re a part of
3. You’re closing deals because of affiliates or partnerships that you’ve nurtured
Do any of those sound familiar?
Real Growth is when
  1. you convert a complete stranger into a new customer
  2. that stranger gets their problem solved
  3. and then becomes an evangelist for your company
Apoorva Pande
Fake Growth vs Real Growth
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