The 4 "Decision Shadows" sitting at your desk (and why you aren't lazy)

We ran an audit on focus last week, and the results were loud. 🔊

73% of founders admitted they make their biggest business moves while in "High Heat" (Panic 🔥) or "Deep Freeze" (Avoidance 🧊).

Here is the truth I’ve found building the Decision Barista: You aren’t lazy. You are buffering.

When your nervous system detects a threat—like a big launch, a blank page, or a difficult email—it creates a "Decision Shadow." This is a defensive persona that takes over to keep you safe from the vulnerability of doing the work.

Which one is sitting in your chair right now? 👇

1. Planning Paralysis 📝

The Symptom: You have spent 3 weeks perfecting your Notion setup but haven't shipped the offer.
The Shadow: You believe preparation prevents pain. You are hiding behind organization.

2. Shiny Object Syndrome ✨

The Symptom: You start a new project on Tuesday because Monday's project got "boring."
The Shadow: You confuse motion with momentum. You run fast to avoid the silence required for deep work.

3. Builder's Block 🧱

The Symptom: "I need to do more research before I post."
The Shadow: You are intellectualizing the process to avoid the possibility of rejection.

4. The Grindset 🔋

The Symptom: You feel guilty if you aren't exhausted at the end of the day.
The Shadow: You believe success must be earned through suffering (Scarcity Mindset).

The Pivot: These aren't character flaws. They are software bugs. 🐛 You cannot "hustle" your way out of a Shadow. You have to "feel" your way out.

I am building Decision Barista to be the "Compassion Engine" that detects which Shadow is running and serves the specific "Brew" to unstick it. ☕

👇 The Audit: Name it to tame it. Which Shadow visited you this week? Vote in the poll or drop the name in the comments.

📝 Planning Paralysis

✨ Shiny Object Syndrome

🧱 Builder's Block

🔋 The Grindset

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