ChatGPT 🔥New Shopping Research Feature

Dec '25 (edited) • 💬 Chat

Hi everyone! 👋 I noticed the new Shopping Research feature in ChatGPT 5.1 today and wanted to share a quick insight that might be useful for anyone running Facebook ads or selling products online.

ChatGPT 5.1 rolled out a new Shopping Research feature, and I created a quick video about it for my community. I thought it might be useful to share it here, too. 🥰 (I’m a tech geek at heart, so this stuff lights me up!) (I hope admin here doesn't mind since I didn't have time to create a separate video.)

I tested it by searching for gift ideas for my 14-year-old, and the AI pulled together comparison-style results, reviews, and buyer-intent summaries. It felt like a mini pre-purchase assistant.

👉 For advertisers, this matters because "AI-driven product discovery" may influence a buyer BEFORE they ever see an ad.

I feel this is the beginning of AI-driven product discovery—another layer that will influence consumer intent.

I'm thinking...when (not if) AI platforms become a first-stop “shopping assistant,” then:

my product listings
my product pages
my brand keywords
and the way I describe my offers

…all need to be readable and recognizable by AI.

That’s where GEO (Generative Engine Optimization) comes in—making sure my product pages and messaging are recognizable to AI, not just search engines (aka SEO).

If you want your products included in ChatGPT’s shopping results, here’s the ChatGPT Merchant Application Form mentioned in my video.

Do you see the feature on your ChatGPT yet? Have you tried it?

Curious how you think this might impact ad strategy. 🥰

Hope this levels up your ADHD and business! I'm cheering you on. 🥳

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