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In step 2 of the Hight Ticket Course Launch Formula - Aaron outlined 5 TOP QUESTIONS to research: Top QUESTIONS Top KEYWORDS Top EXPERTS Top PUBLICATIONS Top TOOLS I discovered two more categories that might help you refine your advertising when you are ready to launch: Top GROUPS searching for your expertise Top AGE GROUPS - what age group is already online looking for what you offer and what is MOTIVATING them to do these searches. Discovering the motivation of a specific age group helps you to refine your message even more and sets you apart as THE ONE to work with.