25d • Pricing and Revenue
The number one pricing mistake I see almost every Fargo host make
If you take one thing from this category, take this: stop pricing flat.
The most common setup I see locally is one nightly rate, same all year. The problem is a Tuesday in February and a Friday during a big event weekend are not worth the same money. A flat rate charges like they are. You either leave money on the table on the high nights or sit empty on the slow ones.
The fix is dynamic pricing: your rate breathes with demand, day of week, and season. You can do it by hand, but realistically a tool (PriceLabs is the standard) does it for you for a small monthly cost and usually pays for itself fast.
Quick gut check: are you on one flat rate right now? If yes, that is your single highest-ROI fix this week.
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The number one pricing mistake I see almost every Fargo host make
skool.com/fm-host-collective-4463
The local room for Fargo-Moorhead Real Estate Investors with a focus on short-term and mid-term rental hosts.
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