Hey guys! Just joined and looking for feedback on my simple quiz funnel. I am in the insurance niche and have 1 client so far.
Here is a screenshot I posted of my current CTR on campaigns. Do not mind the.50% CTR, as that was an engagement campaign, but the rest are lead campaigns. I tested running these campaigns to both instant forms and the quiz funnel, and of course, the instant forms weren't giving me the best quality lead, but a cheaper CPL. My quiz funnel only gave 1 lead at a $61 CPL, which is 2.5x more than what I am selling leads for to my client, so something has to change about it.
Ads seem to be working well to get people to click, but when they click seems to be the problem from here on out. Here is the link to my quiz funnel.