13d • 🍳 Tips & News
🎥 REELS IS THE ASSET CLASS. ACT LIKE IT.
Most people treat Reels like a feature.
The smart money is treating it like a category.
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⚠️ What most creators are still missing
They're posting Reels when they feel like it.
Random. Low-effort. Inconsistent.
Meanwhile Goldman Sachs just dropped data showing Reels has officially taken over Facebook and Instagram time-spent.
3 billion-plus monthly active users.
Record daily minutes.
And the ad inventory is flowing straight into the CMP payout pool.
This is not a trend. This is a structural shift.
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🧠 What this means for your page
60% of Meta's creator payouts go to Reels.
Not photos. Not text. Not stories.
Reels.
The algorithm is allocating attention here.
The advertisers are allocating budget here.
The money is pooling here.
If your page isn't producing original Reels at serious volume — you are leaving your largest income stream untouched.
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What to do right now
Make Reels 60% or more of your content output.
Original. 10 seconds or longer. Authentic engagement only.
Use Reels to grow the audience.
Use photos, Stories, and text to monetize the audience once it scales.
That's the system.
Reels build the room.
Everything else fills the seats.
The asset class has been identified.
The question is whether you allocate accordingly.
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🧃 Final Trunks Take
Goldman didn't drop this data so you could bookmark it.
They dropped it so you could act on it.
Reels is not a feature. It's the vehicle.
If you want to be in this race — get in the vehicle.
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🎥 REELS IS THE ASSET CLASS. ACT LIKE IT.
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