5d • 🍳 Tips & News
💰LETRUNKS BREAKDOWN: How a Political News Page Scaled From $100 → $41,000/Month (And How You Can Position Yourself to Replicate It)
Let me be very honest with you…
Most people underestimate the politics/news niche because they either think:
• It’s too complicated
• It’s too risky
• Or they assume they need to be political experts
None of that is true.
What is true is this:
👉 Political news pages behave more like digital newspapers than content pages
👉 Facebook LOVES consistent information publishers
👉 And when executed correctly… this niche creates some of the most stable, compounding monetization on the platform
Today I’m breaking down a real scaling model where a page went from $100/month to $41,000/month in 6 months using pure content monetization.
But more importantly…
I’m going to show you HOW YOU can position yourself to take advantage of the same mechanics.
🧠 First: Why Politics Pages Print Money (When Done Right)
This niche has three algorithm advantages most niches don’t:
1️⃣ Infinite Content Supply
Politics never stops. Ever.
There is ALWAYS:
• New policy discussion
• Elections
• Statements from officials
• Breaking updates
• Controversies
• Public reactions
This means you never run out of posting opportunities.
Consistency becomes easy when content is endless.
2️⃣ Emotion Drives Engagement
Politics naturally creates:
• Opinions
• Debate
• Sharing
• Comment wars
• Strong emotional reactions
And Facebook rewards engagement density more than almost anything.
3️⃣ Audience Loyalty Is Extremely High
Once people follow a news source they trust…
They check it DAILY.
That creates:
• Predictable traffic
• Repeat engagement
• Stable monetization growth
⚠️ Biggest Mindset Shift You MUST Understand
If you try to build a politics page like a meme page…
You will fail.
You are NOT building a fan page.
You are building a mini media company.
That mental shift alone separates the winners.
🏗 STEP 1: Build a Page That Facebook Trusts Immediately
Most pages die before they even start because they look unprofessional.
Facebook treats politics content under stricter credibility signals.
✅ Page Identity Rules
Your page MUST look neutral and informational.
Strong Name Examples:
• Civic Update Daily
• National Policy Watch
• Public Affairs Network
• Government News Desk
🚫 Avoid:
• Aggressive political slogans
• Emotional or biased language
• Party references
🎯 Why This Matters (Huge Advantage Most Ignore)
Neutral branding:
✔ Gets more shares
✔ Reduces algorithm suppression
✔ Improves monetization approval speed
✔ Builds broader audience trust
Neutral = More Reach = More Revenue
✅ Category Selection (Small Detail, Huge Impact)
Always use:
• Media/News Company
• News & Media Website
This trains Facebook to treat you as a publisher instead of opinion content.
🎨 STEP 2: Brand Like a Legit News Outlet
Branding signals matter more in politics than most niches.
Profile Picture Strategy
✔ Clean logo
✔ Bold text logo
✔ Dark or neutral color schemes
🚫 Avoid:
• Faces• Flags• Party symbols
Cover Photo Strategy
Keep it extremely simple.
Examples:
• Breaking Political News & Analysis
• Verified Daily Government Updates
Professional appearance increases:
👉 Audience trust
👉 Share rate
👉 Monetization credibility
📲 STEP 3: Content Strategy That Actually Works
This is where most people mess up.
Politics pages DO NOT succeed by sharing opinions.
They succeed by delivering fast, digestible information.
🔥 High Performing Early Content Types
Focus on:
✔ Breaking news summaries
✔ 3-5 line update posts
✔ Official quotes
✔ Policy announcements
✔ Election updates
📊 Post Format Stack (Use ALL Of These)
Text Posts
• Short
• Clean
• Informational
• Often black background performs well
Image Posts
• Real images + overlay headlines
• 3-5 paragraph caption works best
Reels (EXTREMELY UNDERUSED ADVANTAGE)
Reels help:
✔ Reach new audiences
✔ Accelerate follower growth
✔ Trigger monetization thresholds faster
⏰ Posting Frequency Blueprint
Early Growth Phase:
👉 6-10 posts daily
Scaling Phase:
👉 20-24 posts daily
Facebook needs data.
Volume trains the algorithm faster.
📰 STEP 4: Content Sourcing (Where Money Is Won or Lost)
This is one of the biggest leverage points.
🚫 NEVER Copy/Paste Articles
That leads to:
• Copyright strikes
• Distribution throttling
• Monetization rejection
✅ Safe Content Repurposing Formula
- Read source article
- Rewrite in your own words
- Add neutral summary
- Credit original source
This keeps:
✔ Algorithm happy
✔ Legal safe
✔ Audience trust high
🔎 Best News Sources
• Government websites
• Major verified media outlets
• Press releases
• Official social media statements
⚡ Pro Tip: Early News Wins BIG
Posting early on trending news massively increases viral probability.
Tools like trend trackers or news alert aggregators help you:
👉 Catch stories BEFORE they explode
👉 Ride viral momentum early
Early posts often dominate distribution.
🚀 STEP 5: Fast Growth Using Page Like Ads
This is the fastest traction accelerator.
But politics ads have strict rules.
🇺🇸 Political Ad Compliance Matters
For example:
• U.S. political pages require U.S. residency
• Identity verification required
• Social Issues/Elections authorization required
Ignoring compliance = Page shutdown risk.
🎯 Targeting Strategy (Simple But Powerful)
Use: 👉 Broad location targeting only
Over-targeting increases ad costs and limits scale.
Let Facebook find your audience.
🛑 STEP 6: The Rules That Will Keep Your Page Alive Long Term
This niche is profitable but heavily monitored.
Avoid:
❌ Telling people how to vote
❌ Attacking groups
❌ Posting unverified claims
Winning pages report information…
They do NOT push agendas.
💰 STEP 7: Preparing For Monetization EARLY
Pages that treat themselves like monetized publishers from Day 1…
Get approved faster.
Facebook Looks For:
✔ Original captions
✔ Consistent posting
✔ Policy-safe content
✔ Professional presentation
When those boxes are checked…
Monetization usually becomes inevitable.
📈 STEP 8: The Real Scaling Secret (The 24/7 Newsroom Model)
The $41K/month page scaled because it operated like:
👉 A continuous news operation
Key systems included:
Real-Time Monitoring
Watching breaking stories constantly.
Multi-Format Posting
Text + Image + Reels combination increases reach layers.
Story Updates
Updating stories throughout the day keeps posts alive longer.
Shift-Based Posting (Advanced Strategy)
Ensures content coverage all day long.
⏳ STEP 9: Realistic Monetization Timelines
Optimized pages often see:
👉 Monetization invites within 2-3 months
Typical thresholds observed:
•10K followers
• ~20M monthly reach
• Strong multi-format engagement
❌ Mistakes That Destroy Politics Pages
These kill growth FAST:
• Posting random opinion content
• Weak captions
• Ignoring reels
• Low posting consistency
• No system for trending news
Politics rewards structure and discipline.
🧩 The REAL Lesson Most People Miss
This success story was NOT luck.
It was systemization.
The moment a page becomes:
✔ Consistent
✔ Professional
✔ Multi-format
✔ Real-time
Growth compounds aggressively.
🎯 How YOU Can Take Advantage Starting Today
If you want to exploit this niche, focus on:
✅ Build Neutral Publisher Branding
✅ Post Breaking News Daily
✅ Use Multi-Format Content
✅ Prioritize Early Trend Posting
✅ Scale Volume Gradually
✅ Stay Policy Clean
✅ Treat Your Page Like A Business
Politics pages reward operators…
Not casual creators.
If executed properly, this niche can produce:
• Extremely stable RPMs
• Predictable scaling
• Long-term audience loyalty
• Massive reach ceilings
And remember…
Consistency builds momentum.
Momentum builds reach.
Reach builds monetization.
If you stay disciplined…
Facebook eventually starts working FOR you instead of against you.
— LeTrunks 🥷💰
Ps... If you like these advance strategies make sure to read my Le Trunks Notes in the Classroom Section and make sure to comment here what have you learned to keep writing more advanced techniques and things I've learned along the way
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💰LETRUNKS BREAKDOWN: How a Political News Page Scaled From $100 → $41,000/Month (And How You Can Position Yourself to Replicate It)
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