Would love some advice on navigating this client/vendor situation.
I have a client who already has a website company managing her website. I'm providing AI automation services (Voice AI, AI Chat, reputation management, etc.).
As part of my service, I created:
- A Google review widget
- A Voice AI widget
- An AI Chat widget
The Voice AI/Chat widget was finally added to the website after weeks of back and forth. However, when it came to adding my review widget, the web company responded with this:
"Hi Sarah,
It sounds like your widget provides the same service as our Reviews Management service. We integrate with Facebook and Google, encouraging individuals to leave positive reviews and ratings on Google and Facebook. It encourages those who did not have a positive experience to provide direct feedback. The website will only feature 4- and 5-star reviews as well. Is the review widget you are set up with a two-step process, where the individual leaves feedback and is then prompted (according to the level of stars) to leave a public review on Google?
[client's name], this seems like a potential overlap in services. How would you like to move forward?"
My initial reaction was that they're trying to protect their service (which I completely understand). My goal isn't to create friction or make the client feel caught in the middle. I'd much rather collaborate than compete.
This was my response, and I want feedback on this response and if it sounds good or if I should've said anything differently:
"The review widget I created also uses a two-step process. Customers are first asked for feedback, and based on their response, those with a positive experience are directed to leave a Google review, while anyone with concerns can submit private feedback instead.
In addition to the on-site review widget, my platform also sends automated review requests via SMS and email to both new and past customers, helping generate more Google reviews over time. It can also automate follow-up reminders for customers who haven't yet left a review.
That said, my primary goal isn't to replace a service that's already working well for Nicole. If she's happy with your existing review management solution, I'm perfectly fine leaving that in place.
The other widgets I created, however, serve different purposes and don't overlap with review management. These include:
- Voice AI Widget – Answers calls and website inquiries 24/7, responds to common questions, qualifies leads, and can book appointments.
- AI Chat Widget – Engages website visitors in real time, answers questions, captures leads, and helps increase conversions.
I'm also developing a few additional tools that [client's name] will be able to take advantage of in the near future.
From my perspective, the simplest approach would be to leave the website as it is and continue with implementing the Voice AI/Chat widget, as you've already done. For review generation, I can continue using the review widget exclusively within my SMS and email campaigns to past customers, rather than embedding it on the website. That way, there isn't any overlap with your existing review management solution while Nicole can still benefit from automated review requests.
Let me know if that sounds good to you, [client's name].
Thank you,
Sarah"
I'm curious how others navigate situations where another vendor already has an overlapping service but you don't want to create unnecessary tension.