UPDATED: Questions for Your Sales Page Copy

Feb '24 (edited) • Copywriting

𝗧𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘆𝗼𝘂𝗿 𝗳𝘂𝗻𝗻𝗲𝗹 𝗯𝘂𝘁 𝘀𝘁𝘂𝗰𝗸 𝗼𝗻 𝘁𝗵𝗲 𝗰𝗼𝗽𝘆𝘄𝗿𝗶𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗮𝗴𝗲 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲?

Try asking yourself some of these questions!

𝟭. 𝗛𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗮𝗻𝗱 𝗦𝘂𝗯𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲

What is the core action you want visitors to take?
How can you summarize the promise or outcome of taking this action in one sentence?
Can you identify an emotional or compelling trigger that will catch your audience's attention immediately?

𝟮. 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺

What are the top frustrations or challenges your target audience is facing which leads them to seek a solution like yours?
How does this problem affect their daily life, work, or happiness?
What have they likely tried before finding your solution, and why didn't those solutions work?

𝟯. 𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗬𝗼𝘂𝗿 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻

How exactly does your funnel address these problems uniquely or more effectively than alternatives?
What is the process or mechanism through which your funnel provides its solution?
How quickly can users expect to see results or relief from their problem by engaging with your funnel?

𝟰. 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝘁𝗵𝗲 𝗕𝗲𝗻𝗲𝗳𝗶𝘁𝘀

What are the immediate benefits someone can expect?
How will these benefits improve their personal or professional life in the long term?
Are there any psychological benefits (e.g., peace of mind, confidence) that your solution offers?

𝟱. 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳

Do you have testimonials that highlight specific aspects of your funnel, like ease of use, effectiveness, or exceptional outcomes?
Can you include quantitative data (e.g., "Over 1,000 applications submitted last month") to showcase popularity or success?
Are there notable individuals or entities that have endorsed your funnel or are part of your community?

𝟲. 𝗧𝗵𝗲 𝗢𝗳𝗳𝗲𝗿

What exactly does the process entail, and what are the next steps?
Are there any incentives for purchasing early or within a certain timeframe (e.g., limited spots, early bird pricing)?
What makes your offer stand out so much that people feel they need it right away?

𝟳. 𝗚𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲

Can you offer any assurances that purchasing is risk-free or comes with certain guarantees (e.g., confidentiality, no obligation)?
How do you reassure customers about the security and privacy of their information?
Is there a commitment from your side to provide feedback or follow-up?

𝟴. 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 (𝗖𝗧𝗔)

What specific language can you use in your CTA to provoke emotion or enthusiasm?
How can you make the process seem as easy and straightforward as possible?
Is there a way to create a sense of urgency or scarcity in your CTA (e.g., "Limited consultation slots available")?

𝟵. 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝘁𝗹𝘆 𝗔𝘀𝗸𝗲𝗱 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 (𝗙𝗔𝗤𝘀)

What are some misconceptions or hesitations people might have about your funnel that you can clear up?
Can you provide concise, reassuring answers to logistical questions (e.g., response time, selection criteria)?
Are there any specific qualifications or conditions applicants should be aware of?

𝟭𝟬. 𝗖𝗹𝗼𝘀𝗶𝗻𝗴 𝗔𝗿𝗴𝘂𝗺𝗲𝗻𝘁

How can you summarize the value proposition one last time in a compelling way?
Is there a final testimonial or piece of evidence that can push fence-sitters to action?
How can you reiterate the urgency or scarcity factor to prompt immediate action?

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