How a 2CC "C" Award Winner Structures His Offers: Terry Fu’s Six-Tier Product Pricing Model

Terry Fu , one of only around 100 people worldwide to receive the Two Comma Club C (2CC "C" ) Award for generating over $25M through a single sales funnel. He is a marketing legend in Taiwan and one of my personal mentors.

Over his 20+ year career, he has blended Eastern marketing strategy with Western funnel strategy to develop what he calls the

Six-Tier Product Pricing Model—a refined and profitable roadmap to structure your offers at every level of your business.

▌The Six-Tier Product Model :

Tier-1 ( Under $60 ) - Concept Introduction (To Public Domain): These are low-ticket products designed to introduce your knowledge system to a broad audience, offering solutions to common problems.

Tier-2 ( $60-$200 ) - Tactical Skills: Focuses on teaching specific skills, such as photography techniques or cooking main courses.

Tier-3 ( $200-$500 ) - Strategic Thinking: Provides a comprehensive framework. For example, a photography course at this level might expand into becoming a professional photographer, including personal branding and a complete roadmap for a career.

Tier-4 ( $500-$3,000+ ) - Service/Coaching/Support: This tier includes "done-for-you" or "do-with-you" services, offering direct assistance and guidance.

Tier-5 ( $3,000+ ) - Outcome-Based: Here, you guarantee specific results for your target audience.

Tier-6 ( $50,000+ ) - Future Prediction: This high-level tier is generally not applicable or feasible for small businesses due to the extensive resources required.

▌Why Most Creators Get It wrong ?

According to Terry, many entrepreneurs make the fatal mistake of trying to sell a $99 product using a strategy meant for high-ticket offers. It creates confusion, misalignment, and—ultimately—no sales.

We’re no longer in the golden age of course sales (2020–2022). That market is oversaturated. You need precision that builds trust and results at every tier.

▌Terry Fu's Advice for Founders Making Less Than $100K / yeer

If your income is under six figures, skip the low-ticket grind and focus directly on Tier 4 and above.

Selling premium coaching, implementation, or results-based offers ($500 to $3,000+) is the fastest path to sustainable income and business clarity.

Instead of building theoretical avatars and guessing what your audience wants, He recommends validating your niche by serving real clients first.

Real feedback > imaginary personas.

This article was originally written in Chinese and translated by AI.

I've done my best to ensure accuracy and clarity.

Thanks.

4 comments