🔵 A/B Split-Testing Results 🚀

A/B split-testing the original LTO funnel vs a new layout.

So far, so good. (see image below)

3.8% conversion rate and up from the previous one.

Testing this new page for 2 of my LTO's, both for organic and paid ads. (yes, I have different funnels for different traffic)

A lot of low ticket offers use a typical "AC funnel" outline, pioneered by Alen Sultanic.

I wanted to create my own 100% original version so there's no issues when I share my templates with people in my community.

As always, I create a bunch of versions and spend thousands to test them before I share them.

I'll drop the link to the new one if you want to check it out.

It follows a more traditional "e-com" funnel, but for digital products.

In the end, the "sequence of sections" matter less than the psychological elements of a high-converting sales page.

Can you make your offer feel new and different than what they've already tried?

Can you get them faster results by offering a quicker shortcut?

Can you offer them more convenience by removing most of the effort from their plate?

Those are the keys to a great offer.

Then for the sales page, you want 90% of these pillars:

- Curiosity (keep attention long enough)

- Trust (believability)

- Credibility (authority)

- Social proof (result for others, happy customers)

- Transformation (desired outcome)

- Convenience (shortcut)

- Future pacing (imagine what can be)

- Risk reversal (stakes)

- Urgency (why now)

Most importantly...

Answer the questions in their mind, even the subconscious ones.

"How's this different than what I do now?"

"Does this work in my situation?"

And so on.

Fun times.

Happy Friday,

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Freedom Fastlaner

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