1. Content repurposing with a strategy.
Creating intentional domino content allows your marketing team to give your company omni-presence without demanding more time from YOU.
2. Having a clear path to monetization. Companies do not need to constantly be pitching sales in order to consistently grow their revenue through monetization paths.
3. Allow clients and customers “BTS” - behind the scenes access.
Consumers crave transparency - and the brands that allow it win on the regular.
4. Selecting ONE strategy for each marketing channel and going deep - instead of hopping from strategy to strategy, going wide.
5. Make your customers and clients the stars of your brand,
make them the heroes of your company’s journey. People don’t care about your brand’s mission until they know that you care about them.
6. Know which marketing levers to pull for revenue generation (here’s a hint: if you don’t know, you can’t predictably scale).
7. Let your customers decide what speaks to them instead of a committee. Your customers will let you know what resonates deeply. Do more of that.
8. Turn off all advertisements and ad spend that isn’t directly and immediately creating a return. Not tomorrow, now.
9. Knowing your customers’ TRUE pain points is about more than an “ask campaign” - it’s about proactively researching your dream clients and customers in depth.
10. Your clients and customers don’t really get excited about your logo or brand video. Instead put out content that relates to THEIR lives.
I hope this post can help you a lot. Have a great day.
What any other strategy would you add?