Welcome!
Welcome — You’re in the Right Place
Welcome. I’m glad you’re here.
People arrive in this community from different starting points.
Some of you are here because you’re building a small, profitable business — like a farm stand or local venture — and want to do it thoughtfully and sustainably.
Some of you are here because a difficult employer experience disrupted your confidence, stability, or sense of direction, and you’re ready to rebuild on your own terms.
What you have in common is this:
You’re not looking for hype, shortcuts, or hustle culture.
You’re here to build work that is real, viable, and supports your life — financially and personally.
This community exists to help you:
  • Build honest, profitable small businesses
  • Reclaim dignity and confidence in your work
  • Create stability without burning yourself out
  • Contribute meaningfully to your family and community
There is no urgency here. There is no comparison. There is no single “right” path.
Your first step depends on how you arrived:
  • If you came through a specific workbook or guide, start in the Start Here category.
  • If you’re here through the Farm Stand resources, you’ll see a dedicated starting module for that path.
  • If you’re unsure where to begin, take a moment to read — clarity will come.
You are welcome to participate immediately or observe quietly at first. Both are valid.
This is a place to build something you can stand on. I’m glad you found your way here.
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Joan Mccusker
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Welcome!
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