Email Marketing Checklist & Guide · Faithfully Fierce University

Krystale Janel

Feb 25 • Business Tips & Tricks📈

Email Marketing Checklist & Guide

Your Email Marketing Checklist

Print this out and keep it handy or leave your initials in the comments so you can search for this later!

Before Sending ANY Email:

Subject line is clear and under 50 characters
I sent a test email to myself
All links work
There's ONE clear call to action
Email looks good on mobile (check your test email on your phone!)
I read it out loud (catches weird phrasing)
Unsubscribe link is visible at the bottom
My business address is at the bottom
It sounds like me (not too formal or corporate)

Monthly Review Checklist:

Look at which emails had the best open rates
Note which topics people clicked on most
Check your list growth (how many new subscribers?)
Remove any hard bounces (invalid email addresses)
Plan next month's content based on what worked

Final Tips for Success

Start Small and Stay Consistent

You don't need thousands of subscribers to make email marketing work. Even with 100 engaged subscribers, you can make sales and build relationships. Focus on consistency over perfection.

Don't Compare Yourself to Others

Someone else might have 10,000 subscribers, but if you have 50 people who actually read and engage with your emails, that's more valuable. Quality over quantity, always.

Keep Learning

Email marketing keeps evolving. Subscribe to a few other email lists to see what others are doing. Take notes on what you like and adapt it for your business.

Be Patient

Most beginners see the best results after 3-6 months of consistent emailing. Give it time!

Remember Why You're Doing This

Email marketing is about building relationships, not just making sales. When you focus on helping people and providing value, the sales naturally follow.

Quick Reference Guide

Email Marketing Terms Explained Simply:

Email List: All the people who signed up to receive your emails

Subscriber: One person on your email list

Lead Magnet: Free thing you give away to get email addresses

ESP (Email Service Provider): The tool you use to send emails (like Mailchimp)

Open Rate: Percentage of people who opened your email

Click Rate: Percentage of people who clicked a link in your email

Unsubscribe: When someone removes themselves from your list

Automation: Emails that send automatically

Segment: A group within your email list (like "customers" vs "subscribers")

CTA (Call to Action): What you want people to do (click, buy, reply, etc.)