Looking for input on Positioning Workshop exercises

Siena Hickey

Feb '23 in General discussion & questions

Hi facilitation nation,

I'm in the process of selling a Positioning Workshop for a circular economy startup pre-launch.

As I see it, their two main goals are:

align the leadership team on target audience and retail categories at launch
build conviction that it's safe to have a go to market focus that shifts over time (a few members of their team have different and strong opinions about where they *should* move after launch)

Any experience conducting something similar? I'd love to hear of kick off or deep dive activities that helped leadership teams describe their hypotheses and align on which to move forward with (I suspect this will be a variation of a dot voting activity).

Thank you for your input!

Siena

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