Create your niche, create more leads

Key Person of Influence is Daniel Priestly’s best known book and a masterclass in how to become a lead magnet.

He says it’s simply not enough to say your a “Workshop Facilitator” even “Workshop Facilitator for corporations” is not enough.

He says in a world where it’s now easy to reach your niche through social networks you have to niche down and then own that niche.

To the example above an effective niche would be “Workshop Facilitator for data divisions in top 500 sustainable corporations” would be a good example of a niche you could own. What’s your niche? What do you own?

For myself I’ve moved from “Helping corporates do good” to “Helping early stage technology startups design better products faster with design sprint.” This still could be improved to be industry specific e.g. travel or food but is good enough to get started

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