🔥
20d • 💡 Insights
How People Overcomplicate Community Building (and What Actually Works)
They try to build a giant machine or an entire university before they even open the doors
...and then wonder why it all feels so overwhelming. 😩
❓ Want the Simple Truth❓
Here are the most common things people overthink… and the simple ways to handle each one.
1. Thinking you need tons of content before youstart
People wait until they “have everything ready.”
You only need a few basics:
- a welcome post
- a simple step-by-step start
- one simple resource that helps them (a quick win)
- solve a problem that gives people a clear reason to join
That’s enough.
Most communities grow from conversation, not content piles.
Those overwhelm and often scare people off! 😧
2. Trying to plan 12 months of lessons in advance
You don’t need a course and certainly not a curriculum
You don’t need a giant roadmap itinerary
You don’t even need to map it all out 🤯
Start with the first few steps.
Start with a welcome and simple questions.
Your members will tell you what they want next.
3. Feeling like you need to be active every day
Nope.
Not necessary.
You don't need to do what the gurus say
You can grow your own way!
Most communities do fine with
- a steady weekly post
- a check-in
- or one helpful touchpoint
Consistency beats constant activity.
4. Overthinking the structure
People get stuck:
- “Should I add more categories?”
- “Do I need a challenge?”
- “How many modules should it be?”
- “Where should this go?”
Start small.
Add only what you actually use.
More sections ≠ more value.
5. Building for imaginary members instead of the real ones
A lot of time gets wasted planning for people who don’t exist yet.
Build for the people who are here now not the ones you hope might join someday.
6. Trying to be everything for everyone
Your community doesn’t need to solve every problem.
Pick the one thing you’re best at and center everything around that.
Simple wins.
🤔 So what actually works?
Here’s the short list:
- keep the setup simple
- focus on one main outcome
- talk to the people who show up
- post at a pace you can maintain
- make it easy for members to participate
- grow slowly on purpose
- adjust as you go
Skool isn’t complicated, it's super simple.
You can regularly connect with people without burning out or getting buried in tech.
And ... you can get paid for having fun!
If you want help sorting your idea or simplifying your setup,
Then 🗨️ drop your question below 👇
...or...
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How People Overcomplicate Community Building (and What Actually Works)
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