A Practical Guide to evyAI's AI Writer: When to Use What · AI for LinkedIn

A Practical Guide to evyAI's AI Writer: When to Use What

evyAI's AI Writer is a powerful tool that helps you create various types of content for social media and beyond. To get the most out of this tool, it's important to understand when and how to use its key components: Personas, Commands, Templates, Goals, and Tones.

This guide will walk you through each element and help you maximize your content generation efficiency.

Understanding When to Use Personas

Personas are pre-configured "identities" that shape how the AI generates content. They define who the AI should be and who you are for long-term consistency.

When to Use Personas:

For specific content formats: Use personas like "SHORT COMMENTS" when you need brief, impactful responses or "VIRAL POSTS" when you want content formatted for maximum engagement
For length-specific content: Select personas like "NEWSLETTERS" when you need longer, article-style content
For consistent voice: When you want to maintain a specific brand or personal voice across multiple pieces of content
For specialized expertise: When generating content in specific professional domains or with particular knowledge frameworks

Examples of Effective Persona Use:

Using the "LinkedIn Comment Persona" when engaging with professional content
Selecting a "VIRAL POSTS" persona when creating shareable social media content
Choosing a "SHORT COMMENTS" persona when you need quick, concise engagement

We have dozens of personas in the evyAI Library, check them out in the comments of the posts and join our next PERSONA PARTY so you can learn how we customize personas to our voices.

Mastering the Command Box

The Command Box is your space for one-time instructions and contextual information. It's where you tell the AI about your immediate intention and provide relevant context.

When to Use Commands:

For one-time instructions: When you have specific requirements for a single piece of content
For personal context: When you know something personal about your audience that should be incorporated
For situational context: When the current situation requires specific knowledge or approach
For voice input: When you prefer to speak your instructions rather than type them

Examples of Effective Command Use:

"This person just got promoted to Director of Marketing, congratulate them and mention how their previous work in content strategy prepared them for this role. I know them for 20 years, and we had a great time traveling in europe"
"I'm responding to a post about climate change by someone who works in renewable energy, so make the comment informed but not lecturing. Mention how much I enjoyed having thanksgiving with them last month"
"This client mentioned their concerns about ROI in our last meeting, so address that specifically in this follow-up message. Include how much your appreciate their daugthers art you saw yesterday"

These are very personal things that the AI will never know about each person but they add the magic touch!

Leveraging Templates

Templates are reusable prompts or content structures that you can quickly inject into your workflow for consistent, repeatable content generation.

When to Use Templates:

For repeated prompts: When you frequently use the same type of writing style or approach
For standardized messages: When you send similar messages to different people but need customization
For complex prompts: When you've perfected a specific instruction set and want to reuse it
For time efficiency: When you don't want to recreate detailed instructions for common tasks

Examples of Effective Template Use:

A customizable sales follow-up template that can be personalized for different prospects
A specific writing style template that maintains your voice but adapts to different topics
A complex prompt structure for generating technical content that follows your preferred format

Optimizing with Goals and Tones

While optional, Goals and Tones significantly shape your content's purpose and emotional quality.

When to Select Specific Goals:

To focus content purpose: Choose "Ask Questions" when seeking engagement or "Establish Expertise" when demonstrating knowledge
To align with strategy: Select goals that match your communication objectives
To test different approaches: Try different goals to see which generates the most effective content

When to Adjust Tones:

To match audience expectations: Use "Professional" for business communications or "Conversational" for casual interactions
To reflect brand personality: Select tones that align with your brand voice
To fit the platform: Choose appropriate tones for different social media platforms (LinkedIn vs. Twitter)

Choosing the Right LLM

evyAI offers multiple language models including GPT-4o, Claude, Gemini, Groq, and more.

When to Try Different LLMs:

For different content styles: Some LLMs excel at creative writing while others may be better for analytical content
For varied output options: Generate multiple versions using different LLMs and choose your favorite
For specific capabilities: Certain LLMs may handle particular tasks (like summarization or technical content) better than others

Practical Workflow Examples

Scenario 1: LinkedIn Engagement

Persona: LinkedIn Comment Persona
Goal: Establish Expertise
Tone: Conversational
Command: "Mention how this article aligns with my recent project on digital transformation"
LLM: GPT4o (for nuanced professional responses)

Scenario 2: Viral Social Media Content

Persona: VIRAL POSTS
Goal: Drive Engagement
Tone: Enthusiastic
Template: Your "hook-question-insight-call to action" template
LLM: GPT-4o mini (for creative, attention-grabbing content)

Scenario 3: Client Newsletter

Persona: NEWSLETTERS
Goal: Inform and Educate
Tone: Professional
Command: "Include recent industry developments in AI and reference our new service offering"
Template: Your newsletter structure template
LLM: Gemini (for comprehensive, detailed content)

Tips for Advanced Users

Combine approaches: Use a Persona as your foundation, a Template for structure, and the Command box for specific customization
Test and refine: Create multiple versions with different settings to discover what works best for your audience
Save successful combinations: When you generate particularly effective content, note the combination of settings used
Use voice input: For natural, conversational instructions, speak into the microphone rather than typing
Context awareness: Remember that evyAI considers the platform context (LinkedIn, message thread, etc.) when generating content

By understanding when to use Personas for long-term consistency, Commands for one-time instructions, and Templates for reusable content structures—combined with strategic use of Goals and Tones—you can maximize the efficiency and effectiveness of evyAI's AI Writer.

Experiment with different combinations to discover what works best for your specific content needs, and leverage evyAI's full potential to transform your social media presence.

Feel free to share how you use evyAI in the comments below.

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