Mar 2 (edited) • 🔔Ring the bell
What Would Selling Custom Felt Do For Your Bottom Line?
I help you get approved to get wholesale prices for NFL, NCAA, NHL from manufacturer OR provide you the custom felt at a DISCOUNT.
Most techs think re-felting is just labor.
It’s not.
It’s a profit lever.
When you introduce custom felt upgrades, three important things happen to your business:
1️⃣ You Increase Average Ticket Size
Standard refelt: $400–$700
Custom felt upgrade: +$400 - $749
That’s not extra labor.
That’s perceived value.
Customers don’t see it as “cloth.”
They see it as:
- Personalization
- Game room transformation
- Statement piece
Instead of finishing at $550…
You finish at $900+.
Same 2-3 hrs
Same job. Higher margin.
2️⃣ You Shift From Technician to Specialist
Anyone can staple felt.
Not everyone offers:
- Team logos
- Custom colors
- Premium tournament-grade upgrades
- Unique room-matching aesthetics
Now you’re no longer competing on price.
You’re competing on vision.
That positioning alone separates you from 80% of local techs.
3️⃣ You Create Conversation Triggers for More Upsells
When customers choose felt colors, they start looking around the room.
Now they notice:
- Their old cues
- Outdated rack
- Basic lighting
- Worn bar stools
- Empty wall space
Custom felt opens the door to:
- Accessory recommendations
- Online affiliate sales
- Future add-ons
The felt isn’t the profit.
The ecosystem around it is.
The Bigger Picture: Teaching My Son This Skill
One of the reasons I enjoy doing this work with my son is simple:
This is a skill AI can’t replace.
AI can:
- Write emails
- Build websites
- Generate content
But it can’t:
- Level slate with precision
- Stretch felt evenly under tension
- Diagnose rail bounce
- Deliver in-person professionalism
This trade requires:
- Hands
- Eyes
- Judgment
- Experience
And those skills compound.
While everyone chases digital noise, we’re building:
- Technical skill
- Real-world income
- Independence
- Confidence
That’s something no algorithm can automate.
Strategic Takeaway
Custom felt isn’t just a color upgrade.
It’s:
• Margin expansion
• Brand positioning
• Upsell gateway
If you’re only charging for labor…
You’re leaving profit on the table.
Build the ecosystem.
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What Would Selling Custom Felt Do For Your Bottom Line?
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