Skool News #40: How can I get FREE automatic traffic to my group?

⭐

🔥

10d (edited) • Skool News

Skool's big goal for this year is making Discovery better and therefore helping us to get FREE automatic traffic to our communities. Skool is so very cool!

This post is a recap of what was covered in this week's Skool News, but you can also check out the recording in the attached video.

YEAR THEMES:

2024 -- Hormozi partnership and Skool Games, crazy growth
2025 -- 10x better, 11x cheaper. Aimed to make it so you could do EVERYTHING you needed to do with your business (native video, tiers, everythinggg)
2026 -- Discovery! Members! Growth! Making many improvements to Discovery, traffic, search results, etc. AND great analytics so you know where your members are coming from!

"Do you guys want that? Do you want more members?" Funny Q from Andrew Kirby, officially the Head of Mullets @Skool

WHY ARE WE HEREEE?!

Bringing people together around our passion
Turning out hobby/passion into a full-time income
Skool's mission is to help 1 billion people find community

THE BIG PICTURE!

Traffic --> Community --> Members --> Income

Most groups start free, then eventually you monetize that gives you MRR (Monthly Recurring Revenue). If you know your monthly costs and how much your job pays, then a cool goal is to get the community to cover and pay that.

EXAMPLES!

Nate Herk (see the incoming screenshot on this). YouTube w/ Skool link --> free Skool --> paid Skool --> right now $238k/month. "I think it's safe to say he IS full-time" ~Sam 😅. 63% of his traffic is from SKOOL, not from YouTube! WOW!
Kim Thompson-Pinder (screenshot). Circular Machine Knitting Addi group. It's a free (well, freemium!) group.
David Mincey (screenshot) has a metal detecting community! YouTube to Skool. 37% of traffic is from Skool!
Gillian Berry (screenshot) with her raw vegan community. She has an IG ("What's this thing called? Instagram?" ~Sam) and YouTube. YouTube is sending the most traffic, but Skool is too! $5,200 MRR

REMEMBER: All the big groups started as small groups! Build a community around passion, drive traffic to it, get members, and monetize it.

To get the airplane GOING, you start with the airplane engine, but then Skool traffic is your tailwind to help you move faster and more easily! Don't need as much energy, flying is easier!

On average 30%+ of members came from Skool, across the platform.

SKOOL GAMES Q1 HAS BEGUN!

Every quarter, check the details here in the Games tab* (*must be in Skoolers group to view)
The people that grow their MRR the most in the quarter, they fly you to LA, pay for your hotel, everyone has lunch and dinner and masterminds together, and it's pretty rad.
They make it fair by having 5 winners for ALL NINE categories (total of 45 winners)
Nate Herk won ALL FOUR Skool Games quarters last year. Check his post HERE where he shares the lessons he's learned in doing that!* (*must be in Skoolers group to view)

NEW TO SKOOL?

Start by going to the classroom and going through Skool 101 >> https://skool.com/skoolers/classroom* (*must be in Skoolers group to view)
Go to Discovery, and join some communities as a member. Find some groups about stuff you're passionate about! >> https://skool.com/discovery

HOW TO GET MEMBERS?

Be a good member in other communities!
In that process, you might even attract some members in the mix.
There's a real synergy in this. There are hundreds of thousands of communities to choose from!
If you're spending time in Skool, you can click someone's profile to see what Skool they own AND what Skools they're in so far too!

=======================

SOME EXTRA CONTEXT:

Many of these posts linked to are inside the Skoolers group. It's super cool when you think about it, that when you become a Skool group owner, you also get access to a mastermind FULL of other community owners. That is so rad. If you don't already own a Skool group, FYI one of the plans is only $9/mo! AMAZING! You are officially invited to JOIN THE FUN & create your own Skool community + join Skoolers too!
This recap was also posted right in Skoolers HERE.

=======================

P.S. I think we need some more posts soon about the Discovery and how it works. If you made it all the way to the bottom of this post (yayyy) and have any questions or thoughts on this topic, I'd love to hear them!!!!

22 comments