Quick recap
Eric hosted a detailed presentation on affiliate marketing strategies, specifically focusing on a new approach combining low-ticket digital products with high-ticket affiliate offers. He explained how to create bridge pages and email automations to capture leads, then send them to high-ticket affiliate products while offsetting media costs with low-ticket sales. Eric shared his experience working with Russell Brunson and other high-ticket affiliates, emphasizing the importance of building buyer lists and maintaining consistent content creation. He also introduced a new AI-powered traffic engine tool and discussed his Affiliate Turnkey program, which will teach others how to implement these strategies. The presentation concluded with Eric offering access to his school group and promising to share more detailed information about his upcoming training programs.
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Passcode: +8x0rQ
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Summary
Affiliate Marketing Training Program Introduction
Eric shared his experience with affiliate marketing and introduced a new training program called the Affiliate Turnkey, which is modeled after Anthony Morrison's strategy and involves buying traffic to a lead magnet, building a list, and promoting high-ticket affiliate offers. He explained that the program is structured in 14-day segments, starting with awareness, followed by tactical information, and then execution. Eric also mentioned his commitment to posting daily content on Instagram for 180 days to help affiliates make money online.
Affiliate Marketing Simplification Strategy
Eric explained the Affiliate Self-Liquidating Offer (SLO) strategy, which involves creating a bridge page to capture leads and then send them to an affiliate offer, building a business and list in the process. He discussed the challenges of selling high-ticket offers through affiliate marketing and introduced a new approach using low-ticket digital products to generate buyer lists. Eric emphasized the importance of AI in streamlining the process and mentioned his development of tools to simplify affiliate marketing for others. He concluded by outlining his goal to make the entire process turnkey for affiliates, requiring them only to focus on finding traffic.
Affiliate SLO Framework Overview
Eric discussed the Affiliate SLO framework, emphasizing the importance of selecting proven offers (APOs) and analyzing key metrics like EPCs, conversion rates, and lead-to-sale percentages. He explained how to calculate earnings per click and reverse-engineer costs to ensure profitability. Eric also addressed Moses's question about creating a quiz page to separate leads, confirming that it's possible but noting that driving traffic directly to a low-ticket offer and converting a high-ticket offer in a shorter period is currently more successful.
Affiliate Marketing Training Opportunities
Eric discussed his affiliate network and low-ticket offers, explaining that he promotes offers to affiliates and might offer training on starting an affiliate network. He described two sides to his business: a PM network for lead gen and offers, and a JVC network for higher-ticket products. Eric emphasized the importance of traffic in affiliate marketing and offered to teach different affiliate marketing strategies, including using other people's traffic or buying traffic on social media platforms. He also considered offering training for affiliate managers or helping people start their own businesses.
ClickFunnels 5-Day Challenge Promotion
Eric discussed promoting Russell Brunson's 5-day challenge offer through ClickFunnels, explaining the high-ticket commission structure and potential earnings. He outlined the steps involved in affiliate marketing, including creating bridge pages and email automations, and emphasized the importance of understanding the concept thoroughly. Eric also touched on different strategies for generating traffic, such as using faceless channels on social media, and highlighted the need to consider costs when paying for traffic.
Online Product Sales Strategy
Eric discussed a strategy for creating and selling online products, focusing on a three-tier approach: a free offer, a low-ticket product, and a high-ticket offer. He emphasized the importance of understanding the target audience's needs and pain points, using AI tools to gather this information. Eric explained that the low-ticket product should provide actionable assets, such as templates and guides, that align with the high-ticket offer. He also highlighted the need for traffic generation to drive sales for the high-ticket product.
Email List Building Strategy
Eric discussed a strategy to build an email list through a low-ticket product, which would then lead to a free 5-day challenge. He emphasized the importance of consistent effort in building an online audience, comparing it to the benefits of regular exercise. Eric also explained the potential for profit from high-ticket offers and the value of a buyer's list. He mentioned the possibility of offering additional products or services through order bumps and upsells in the sales funnel.
High-Ticket Sales Strategy Overview
Eric explained the concept of a high-ticket profit model, where a $1 front-end offer is used to sell higher-priced products and build a buyer list. He described how to create an attractive front-end offer by including valuable assets like templates, email sequences, and ads, and how to use order bumps to increase sales. Eric also introduced a new tool he's developing to help find and contact potential customers, and discussed his affiliate business model and plans for future offers.
High-Ticket Offer Strategy Overview
Eric discussed the potential of high-ticket offers, explaining how improving traffic quality could significantly increase conversion rates. He shared his strategy for nurturing leads over time, emphasizing the importance of building trust and relationships with potential customers. Eric also introduced his Affiliate Turnkey program, which provides training and tools for affiliate marketing, including bridge pages and email automations. He mentioned that the program would soon be available for a low monthly fee or a lifetime payment, and he planned to offer free access to the platform to attendees of his presentation.
Affiliate Marketing and Funnel Optimization
Eric discussed the importance of training affiliates to drive traffic and sales, highlighting successful marketers like Russell, Dean, and Tony who rely heavily on affiliate marketing. He emphasized the value of order bumps and building a business using affiliate offers while capturing leads. Eric also mentioned plans to improve his funnel and engage more with his school group, encouraging participants to ask questions and provide feedback. He concluded by explaining the concept of attribution and the importance of building a loyal audience over time.
Passcode: +8x0rQ