Jan 13 • General discussion
PI lead conversation with lead buyer
Thought I’d share this with the group, this is a conversation with a lead buying agency that will not work out for me at the moment. Maybe someone can benefit or maybe it could be a discussion.
10:56am
Hey Tim! Are you interested in earning commission for helping accident victims? That is what this group is for!
Jan 12th 2026
12:08pm
Hello Ami, Yes I am and I have questions, what type of tracking are we using to track the leads I send? Do I get an affilate link? Specific to me. When is payout? Possibly weekly? Do u support sub networks? Is there a cap on leads? Do u have any advertising pieces? Is there a form of advertising u dont accept? What do u consider a payable lead? What areas are inside and outside ur scope? Is it just auto PI or truck? Or slip and fall?
If u can get back to me with that info in detail id appreciate it.
12:57pm
Of course, thanks for the questions. I want to be very clear on how this works so expectations are aligned from day one.
Tracking & Attribution
We do not use affiliate links.
All leads are tracked through direct attribution:
Each partner is assigned a unique source identifier.
Every lead is logged through our intake process and attributed manually + system-verified.
I am the primary point of contact for the company and personally qualify leads that come through, in addition to intake validation.
This keeps attribution clean and avoids link leakage or disputes.
Payout Schedule
Payments are processed once per month on the 15th.
If the 15th falls on a weekend, payout is issued the following Monday.
What Is a Payable Lead (Important)
A lead is considered payable only after:
The individual is involved in a legitimate personal injury incident.
The lead completes intake and is verified as real and contactable.
The lead signs with one of our attorneys.
The attorney formally validates and accepts the client.
This validation process typically takes up to 3 weeks from initial intake.
We do not pay on raw form fills, unverified contacts, duplicates, or leads that do not sign with counsel.
Lead Value / Payout Amounts
Florida cases (higher value market):
👉 Starting at $600 per qualified & signed lead
Out-of-state cases:
👉 Starting at $200 per qualified & signed lead
Rates may scale based on quality, consistency, and volume.
Sub-Networks
We do not support sub-networks at this time.
All traffic must come directly from you to maintain compliance and attribution accuracy.
Lead Caps
There is no hard cap on leads as long as quality is maintained and intake capacity is respected.
Advertising Assets & Restrictions
We provide approved messaging guidelines and compliance guardrails.
We do not allow:
Hospital, ER, accident-scene, or runner activity
Police report scraping or non–opt-in outreach
Misleading claims (guaranteed settlements, dollar promises, etc.)
Any activity violating TCPA, HIPAA, or Bar rules
Inbound, opt-in traffic only.
Case Types We Accept
We handle all personal injury cases, including but not limited to:
Auto accidents
Truck / commercial vehicle accidents
Motorcycle accidents
Uber / Lyft / rideshare
Pedestrian & bicycle accidents
Slip & fall / premises liability
If this structure works for you, the next step is confirming expected volume so I can assign your tracking source and get you live.
— Ami
Jan 12th 2026
3:56pm
Thanks Ami for the information, though the payout sounds good, I still have lead questions. I’m looking for a more pay per lead network. This seems more pay per customer. If Florida has a limited time to file a claim and the attorney has 3 weeks to close him plus it has to meet that exact criteria I see a lot of leads becoming dead just because of the lead time. If my leads meet the qualifications they are looking for because I screened them well I’m looking to be paid per lead not per sign up which depends more on the skill of the closer at that point I would have done my job and provided a quality lead but if the attorney can’t close in time or the case becomes stale because they are waiting to sign them that means a got them a quality lead that they failed on. And that shouldn’t be my problem, I got the lead they were looking for. I hope that makes sense.
I’m looking for companies that understand that leads and clients are two different responsibilities. And they have a clear idea of how many leads they need to close and what there close rate is. Meaning $65 per lead and they close 1 every 5. That way no one is kept holding the bag for poor closing skills. Which if it takes 3 weeks to get through their funnel they don’t have a strong follow up.
4:19pm
I get what you’re saying and you’re right that non-fault leads with a police report who follow through with treatment are exactly what attorneys want, which is why those leads do convert well in our system.
The reason we still tie payout to signed + validated cases is because even clean-looking leads can hit issues after intake (coverage, conflicts, prior claims, compliance, or treatment drop-off). That risk sits downstream, so we align payout to the point where the case is real.
That said, if you’re sending properly screened, non-fault leads, this model can absolutely still work in your favor especially with Florida cases paying higher per conversion. Many partners prefer fewer payouts at higher dollar amounts rather than CPL volume.
If you’re open to testing it with a small batch and seeing real conversion numbers, I’m happy to do that.
— Ami
4:25pm
My biggest issue is the closing rate considering according to your training there is a 14 day limit to filing and the attorney can take 3 weeks for processing. Plus my end goal is using affiliates so I need to be clear on lead flow and close rate. I’ll consider if I can make work.
Jan 12th 2026
9:00pm
Ami — I appreciate the transparency and the detailed breakdown. That helped clarify a lot.
After thinking it through, I don’t think this model is the right fit for me at this stage. My current focus is on pay-per-lead campaigns where attribution, acceptance, and payout happen closer to the point of lead delivery, especially as I’m building systems that will eventually include affiliates.
That said, I understand why your team ties payout to signed cases given downstream risk, and I can see this being a good fit once I have more historical conversion data and capital to float longer validation cycles.
I’d be happy to stay in touch and revisit this down the line if the timing aligns better or if you ever roll out a PPL test model.
Thanks again for the clarity and professionalism
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PI lead conversation with lead buyer
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