17d • General discussion
Exit Traffic
Just walked out of a park in Barcelona… and got reminded of something important.
I’m in Barcelona with the family.
We just left one of the parks.
Guess what happened as we walked out?
They routed us through a gift shop.
Not optional.
Not hidden.
You literally exit… through merchandise.
And I caught myself smiling because this is EXACTLY how exit traffic works.
Think about it.
You just had an experience.
You’re happy.
You’re engaged.
You already invested time.
Momentum is high.
That’s when they offer you:
• T-shirts
• Books
• Souvenirs
• Photos
They don’t try to get you when you first walk in.
They get you at the exit.
Traffic online exact same thin.
Online, the “exit gift shop” is:
• The thank you page
• The confirmation page
• The post-registration screen
• The page after a purchase
That moment is where attention is strongest.
But most people waste it.
Here’s the model I want you to understand:
You don’t need to build the park.
You don’t need to own the traffic.
You position at the exit.
Someone signs up for a webinar →
They hit the thank you page →
A relevant offer is there →
If it converts, advertiser pays you →
You split with the funnel owner.
You didn’t create the experience.
You monetized the momentum.
This works b/c the visitor already trusted the brand.
They already said yes once.
Saying yes again is easier.
It’s not interruption.
It’s extension.
That’s alignment.
Now here are some ideas for you:
Think exits.
Where are people already taking action?
• After someone downloads a free PDF
• After someone registers for a challenge
• After someone books a call
• After someone gets declined for financing
• After someone checks rates on insurance
• After someone finishes a quiz
• After someone subscribes to a newsletter
Every one of those is an exit.
Every one of those is attention.
If you train your brain to look for exits instead of trying to build traffic from zero…you’ll scale much faster.
I’m literally walking through Barcelona thinking about exit traffic. Lol.
Find the exits.
That’s where the money is.
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Exit Traffic
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