3d • 📈 Marketing & Sales
The Real Power of Networking Happens "After" the Event
Last night (Friday), I attended a local networking event. Good conversations. Solid connections. No pitching.
This Saturday morning—less than 14 hours later—I sent a simple follow-up email.
Not a sales message.
Not a hard CTA.
Just a genuine note to continue the conversation and a reminder about the Hub we discussed.
Result?
👉 One person booked time on my calendar for this coming Monday.
Here’s the lesson most people miss:
Networking doesn’t work in the room.
It works in the follow-up.
My approach is simple:
- Lead with a genuine compliment
- Find common ground
- Detach from the outcome
- Follow up while the conversation is still fresh
People don’t want to be sold.
They want to reconnect with someone they enjoyed talking to.
That 12–14 hour follow-up window is where relationships turn into momentum.
Collecting business cards is easy.
Building relationship currency takes intention.
And that’s where real growth begins.
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The Real Power of Networking Happens "After" the Event
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