3 Harsh Truths About E-Commerce No One Tells You

1. Your first product probably won’t work. Most beginners quit too early because they expect instant success instead of learning from data.

2. Ads don’t sell bad offers. If your product doesn’t solve a real problem or trigger emotion, no strategy will save it.

3. You’re not selling products, you’re selling belief. People buy what they feel will improve their life, not what simply looks good.

Business gets easier once you stop chasing “quick wins” and start understanding human behavior.

What’s one hard lesson you learned running an online store?

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