21d • General discussion
Who is your ‘ideal client’?
Most business owners think they know who they’re speaking to… until they try marketing to them and they hit a blank.
Your ideal client isn’t “women aged 30–45 who want more confidence.” Or “men aged 30-50 who need more time back”
That’s a census category, not a buyer.
If your marketing feels vague. Or yoursales feel sticky… If you’re constantly second-guessing your marketing content… You don’t have a motivation problem or a problem with ‘being a perfectionist’. You have a clarity problem.
Your ideal client profile is the foundation of everything:
Your brand.
Your pricing.
Your content.
Your pipeline.
Your confidence.
Get this wrong, and the rest of your business becomes guesswork. Get it right, and suddenly everything starts landing.
Tell me one thing you think you know about your ideal client… and I’ll tell you if it’s too surface-level.
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Who is your ‘ideal client’?
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