12d • General discussion
Where is your ideal client hanging out?
A lot of business owners exhaust themselves trying to show up everywhere… but your ideal client isn’t everywhere. They’re somewhere specific.
If your ideal client isn’t on Instagram, you could spend the next six months breaking your neck making really amazing Reels… and they still won’t see them, because you’re showing up in the wrong room.
Your ideal client spends time somewhere. Your need to figure out where that actually is.
Consider:
Which platforms they actually use for solutions (not where they go to switch off)
• What content they save, share or keep coming back to
• What they’re Googling late at night when they’re fed up or stuck
• Which voices, experts or creators influence their thinking
• What they’re tired of seeing online
• What they wish someone would just explain clearly for once
It’s important to understand where your ideal client is already spending time, so marketing becomes ten times easier. Then you’re no longer fighting algorithms, you’re positioning yourself where attention already exists.
So. Where does your ideal client actually hang out?
Online, offline, industry-specific spaces… what have you noticed?
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Where is your ideal client hanging out?
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