Dec '25 • General discussion
Ideal Client - profiling
If you’ve ever been asked, “What’s your ideal client’s favourite coffee order?” please… throw that worksheet in the bin.
Real ideal client work is psychology, not trivia.
Here’s how to really get a grip on who you are aiming for:
1. Name them
Yes, literally give them a name. It makes your brain lock onto a real person vs “everyone.”
2. Identify their life stage
Not age… season:
New mum, newly single, career pivoting, experienced, overwhelmed, scaling, frustrated, burnt out.
3. Urgent problem vs deeper desire
Urgent = what they say out loud.
Deeper = what actually keeps them awake.
4. Emotional language
What phrases do THEY use?
Steal their words. That’s your copy.
5. Buying triggers
Do they buy fast? Do they need safety? Do they hate fluff? Do they love detail?
This is where real sales conversion happens.
Eg.
Meet John.
John earns £85k, hates wasting time, and buys the minute he sees a clear, structured solution.
If your content waffles? John scrolls.
Tell me: what season of life is YOUR ideal client in right now?
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Ideal Client - profiling
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