Do they disappear forever? Because if they do… this week's podcast episode might just change your entire relationship with how you sell through email. Turn Your Best Sales Emails Into Evergreen Assets That Keep Making Sales [Ep 255] I sat down with email strategist @Dama Jue, and she shared a strategy that made me immediately think: Why the hell aren't we all doing this? Instead of letting her best launch emails disappear into the void, Dama repurposes them into an evergreen sequence that keeps making sales months - and sometimes years - later. Yep. Old emails. Still selling. And honestly? It's kind of genius. We also talk about: - Her ridiculously clever 4x4 footer strategy (you guys know I'm a fan of this!) - Why she refuses to batch her emails - How to create more sales without creating more content - The power of reminding people about products they already own - Why your existing emails are probably your most underused assets This episode is packed with practical ideas you can steal and implement immediately. And if you've been feeling like email marketing has become another thing on your never-ending to-do list… this conversation will remind you that simpler often works better!! I'd love to hear what you think when you have a listen!

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