Mar 3 • 📣 Updates
A NEW COURSE (and a story)
Just added the ORIGINAL Chimp Essentials course by Paul Jarvis to the classroom.
Why?
Here's a little story in a few bulletpoints...
- For most folk back in the day, Paul Jarvis was seen as the go-to Mailchimp expert
- He launched this course back in 2016, and updated it to this version in 2021
- This course made Paul Jarvis over $200k per year in revenue (ref)
- I reached out to Paul in 2021, knowing he was focusing on his new analytics tool Fathom Analytics
- I proposed an offer and acquired the Chimp Essentials course, brand, website etc from him
- I rebranded my mostly-Mailchimp-focused agency MailNinja to Chimp Essentials and bundled in support, coaching etc to the course
- I recruited a trainer and re-recorded the course, and added more deep dive courses
- I then sold the Chimp Essentials brand and new course library
- I retained ownership of the original
Ok, you're now up to date.
So why release this course?
- I own it, it's sat there, so why not
- Despite being YEARS out of date, the content still has huge value. The strategies and stuff Paul talks about is still relevant, even if Mailchimp's features and UI has changed a little
So there you go. A free course.
Enjoy ❤️
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A NEW COURSE (and a story)
