Retargeting Webvisitors

from a past traffic campaign I had 2000 web visitors. Following the marketing funnel, I launched a sales campaign to convert the visitors by offering a 20% discount for this weekend, the campaign is set to start from 09012026, ends 11012026 at 23:59, for 25$ a day. The results to this moment are 81 landing page only while reach is 9959, spent already 25$. the web visitors are selected in the suggested audience along insta-engagers and targeted age range. I think there is a flaw somewhere but can't tell if it is the short period of time (2 days), the conversions to website as people like things fast like WhatsApp and the order is placed quickly without efforts, the broad audience without interests or the creatives ! knowing that I use always images without any text on ads manager, I include the details in the caption. Any suggestions !!

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