Jan '24 • Editing Help
How to keep audience "Hooked"
More Hook -> More Retention -> More Money
Here are 11 ways to keep your audience HOOKED
1. Adding MEMES
Talking head videos are all about INFORMATION
&
the audience gets BORED with continuous information
It's your responsibility to keep the audience EXCITED
How?
By adding memes
Memes explain the topic, convey emotions and entertain them
But don't overdo it
2. Adding Motion Graphics
People's attention span is LESS < "GOLDFISH"
It's your job as a creator to keep them EXCITED
This is where motion graphics become very crucial
Motion Graphics:
- Explain the topic better
- Increase Retention
3. Adding relevant b-roll from famous web series, movies
This :
- Makes your content look more professional, and premium
- INCREASE RELATABILITY among your audience and entertain them
Create your own collection of shots from web series and films
I use ChatGPT for the same
4. Create your own situational b-roll
Some of the top creators like Ali Abdaal, Iman Gadzhi, Alex Hormozi
all have created their own set of situational B-roll collection
It helps to build a more STRONG PERSONAL BRAND
5. Two-Cam Setup
This is something you should invest in first
- It increases your AVD (Average View Duration)
- It's easy to remove the "um"s and "ah"s as well as any unwanted parts while maintaining the video's flow.
Also, it helps in editing better
6. Ask questions in the video
This is a great technique used by a lot of creators
This adds CURIOSITY to the minds of people and keeps them HOOKED
Also, the audience feels more involved in the content
7. Change is CRUCIAL
Change MUSIC according to the SITUATION
MUSIC changes the whole RHYTHM of the video and thus makes the video ENGAGING
8. Use Some Props
I really enjoy this.
Watching videos that begin with a person sipping coffee and reading the newspaper.
Even in the middle of the videos, you can employ this technique to smoothly transition from one topic to another.
9. Change Location
If you can't have two cam setup,
JUST change your LOCATION in your room or surrounding
Change increases RETENTION
10. Add Zoom-in, Zoom-out Cuts
If your video is STILL, the audience is gonna get BOARED and thus will MOVE ON
So add zoom in zoom out, jump cuts
All of this increases retention on your video.
11. Sound is KEY
It's OK if your camera quality is not THE BEST but your sound should be THE BEST
In fact, YouTube is now providing options like
"STABLE SOUND" & "AMBIENT MODE"
for better sound quality for viewers
Give at least 40% of your time to SOUND DESIGN
Let me know what are some of the ways you use to keep your audience "HOOKED"
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How to keep audience "Hooked"
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