5 things the TOP-100 Shopify stores do

Apr '24 (edited) • General discussion

The Top 100 Shopify stores generate over $22,533,341,111 a year.

Here are 5 interesting trends among them:

1️⃣ 𝐂𝐨𝐦𝐦𝐨𝐧 𝐍𝐢𝐜𝐡𝐞𝐬

The top Shopify stores are all in a few key niches:

2️⃣ 𝐏𝐫𝐢𝐜𝐢𝐧𝐠

The average price range for products is between $20-$100.

This means too cheap or expensive products can cause low volume or low revenue per order.
There is a middle ground of optimal volume and revenue that these brands have found.

3️⃣ 𝐅𝐨𝐥𝐥𝐨𝐰𝐞𝐫𝐬

On average the Top 100 Shopify stores have 1M+ total followers.

4️⃣ 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞𝐬

The average store on this list has 500+ employees.

Because some legacy brands use Shopify's systems, this number is inflated.
But it goes without saying that building something huge requires a large amount of people.

5️⃣ 𝐀𝐩𝐩𝐬

The most common marketing app among stores is Klaviyo.

This explains in some ways how they were able to go public.
With such a strong presence among the Top 100 Klaviyo is the undisputed winner of this list.

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