Today, let's unlock the secret to e-commerce success by exploring the most important metric: Revenue per User (RPU).
RPU is the average revenue generated by each customer—a vital indicator of your marketing effectiveness and revenue potential. Here's why it matters:
1️⃣ Marketing Optimization: Analyzing RPU helps you identify top-performing campaigns and channels, maximizing your marketing ROI.
2️⃣ Customer Lifetime Value: Increasing RPU boosts customer loyalty and repeat purchases, elevating overall customer value.
3️⃣ Personalized Experiences: RPU enables tailored experiences, driving engagement and higher revenue.
Watch the full Video Breakdown below: