Step 1 Sell unbranded or open listings.
Step 2 Build 10–20 successful sales.
Step 3 Then attempt Dove / Tide / Bounty.
That’s when approvals start happening.
Why new sellers get stuck here
They think:
“I can’t sell because I’m gated.”
Reality:
They’re gated because they haven’t sold yet.
Amazon wants proof you can:
- fulfill orders
- handle customers
- ship correctly
Before opening major brands.