Hey EPG fam,
For this week's value drop, I'm breaking down something I've been refining for years..the exact client journey I've use to take a stranger from a cold ad all the way to a six-figure client.
But instead of a post, I'll drop the full video walkthrough below. It'll take you through every step, the psychology behind it, and the systems we've built to make it run on autopilot.
Here's the framework:
Step 1 — Entry Cold traffic from paid ads, organic content, or referrals hits a landing page built to qualify intent in under 90 seconds.
Step 2 — Nurture Email, SMS, and Skool DMs work together to position the offer before they ever get on a call. The goal here isn't to sell. It's to build trust and pre-frame.
Step 3 — Application & Booking Qualified leads book a call through an application that filters out tire-kickers automatically. Sales team only sees real prospects.
Step 4 — Sales Conversion The call delivers live value, the framework is shown, and Stripe collects the payment. The right ones close themselves once they see the path.
Step 5 — Onboarding & Delivery Welcome sequence, login, kickoff call, first-week wins. Most companies leak money here. We've engineered it so they don't.
Step 6 — Ascend Once they get a result, we move them up the ladder. Higher-tier offer, mastermind, 1:1, or partnership. Most of our six-figure clients started at $97 or even $997.
The real lesson most people miss: the money isn't in acquiring the client. It's in the journey after they pay. Build the experience. Take care of your clients and the clients will take care of you!
Enjoy Mother's Day Weekend!
— Ali