Hey everyone š
With Christmas coming up fast, Iāve been trying to test a few new product ideas to take advantage of the seasonal spike⦠but honestly, it feels like a gamble right now. Some products look like theyāll explode during Q4, but when I run test ads, the results are all over the place. A few good clicks, some adds to cart here and there, but nothing consistent enough to scale. Iām curious how others here approach this period because I donāt want to: Waste money testing products too late, Miss out on trends by moving too slowly Or pick a product that canāt even be delivered on time š. For those whoāve been through multiple Q4 cycles⦠š Whatās your strategy when it comes to testing new products before Christmas? Do you start early? Test aggressively? Stick to proven winners? Or look for last-minute trend spikes? Really hoping to hear how others navigate this because every decision feels like a hit or miss right now