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Reading over an entry 'written' by someone else for their client. If you're using AI to do your entry, you want to do better than this.

8. Detail your commitment and endeavours in business and/or environmental sustainability.

Our commitment to business excellence and environmental sustainability drives us to innovate and consistently make a significant impact. Sustainability is not just a buzzword for us; it is embedded in our DNA. Through actions such as reducing travel, embracing digital tools, supporting community programs, and striving for industry recognition, we demonstrate that business success and environmental responsibility can go hand in hand. We also encourage all of our clients to adopt the same approach.

Our virtual service model is at the forefront of this commitment. Adopting a digital-first approach drastically reduces the need for physical travel, thereby significantly lowering our carbon footprint. This strategy streamlines our operations and aligns perfectly with our core value of environmental stewardship.

This isn't the whole response but it doesn't get any better. It's cliche and full of weasel words. It wastes words repeating the question. Someone charged money to 'write' this.

This says absolutely nothing. There's no substance. No details. No specifics. No insights. No personality. It's so general it could be about anyone, any business. It's nicely worded but so is an annual report but who wants to read something so dull?

An award submission must take the judge on a journey, be chockers with details, specifics, facts, stories and proof.

If you do use AI, be detailed in the instructions you give it.

Don't just take the first version, keep working on it to make it sound like a person.

If it gives you beige responses that say a lot but actually say nothing, you need to give it more info.

Tell it how you want it to sound, the words you want it to use, upload past submissions or content to give it an idea of how you 'sound'. Read it out loud. Does it sound engaging? Does it tell a story?

AI is fine to use but it's not the magical shortcut you think it is, especially if writing isn't your forte. Ironic, given people who are using it are doing so because they're not writers. You still need some writing nous bring your content to life.

I love AI. It's fabulous for taking transcripts to collate important info for awards. It's fabulous for pulling out key info from past documents. But it'll never replace experience, observations, compression, storytelling, understanding how people tick and talk or how to write with heart. If I do use it to write anything, I spend a lot of time tweaking, changing, and altering it so it reads like a human wrote it

It's a tool. It's not ready to replace humans just yet.

AI heavy content has a tell. I imagine judges are on the lookout for content like this.

If you're using AI for an award and this is what you submit, don't expect to win.

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