Feb 10 (edited) • Sell it - Help Selling it
Image Overhaul: How We Used Reviews to Redesign Our Product Photos on Amazon
Good Morning Inventors!
Attached is a marked-up Amazon photo we will be releasing soon for our 5-Minute Pet Bath product.
When you are selling on any platform, the photos do the selling. Very few people dig beyond them. As frustrating as that is, you need to deal with it. So what should you do?
Keep the message simple.
In this photo, I am trying to teach the customer just one thing: there are TWO flow options.
That is it. They can choose gentle flow (flowing with gravity) or Burst flow, which requires the customer to understand they can plug the system, allow it to fill up, then release the water like a bursting dam.
Why did I choose to highlight this and burn an entire Amazon photo to explain it? Simple! I listened to the customer. One of our biggest reasons for a 1-Star review is poor flow. Considering you can fill this system up with 1+ gal of water at 6ft of height and release it all in a HUGE burst, there is no flow issue by design, nor was the product manufactured incorrectly.
The problem is people DO NOT READ THE INSTRUCTIONS and assume they get it when they clearly do not. Guess what!? It's still YOUR problem.
So what are you going to do about it? The answer is customer education. You need to hone in and listen to what the customer does not understand about your product MORE than what your product does.
I see this mistake by new inventors all the time. They keep selling what it does and the problem it fixes, but they are not LISTENING to what the customer is still confused about or worse, they say this...
"Well, it's in the instructions; they should read them."
Yeah, good luck with that. The blunt answer is this: They won't read them, and you better plan on that. So your photos need to do two things. They need to SELL AND EDUCATE.
Finding this balance takes time and is iterative. Be ready to change and update your listing photos as feedback comes in. Realistically, this is a monthly task during the first year of sales.
Hope this helps!
Kevin
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Image Overhaul: How We Used Reviews to Redesign Our Product Photos on Amazon
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