Dog Money
Private
71 members
$97/month
Ethical breeders don’t fail because of dogs.
They fail because buyers don’t understand value.
Dog Money teaches you how to run a breeding program like a business so ethics can survive.
Most breeders:
❌ Run emotional, chaotic litters
❌ Underprice to “be fair”
❌ Hope puppies sell
After years of running my own program and watching good breeders struggle, one pattern became clear:
profitable programs follow the same four pillars.
S.O.S.A.
Selection • Oversight • Shaping • Articulation
Inside Dog Money, you’ll learn how to:
✅ Build repeatable breeding systems
✅ Raise prices $1K–$2K per puppy without losing buyers or ethics
✅ Create demand and waitlists before puppies are born
✅ Communicate value without sounding salesy
Dog Money is structured in tiers as breeders grow:
Standard — Education & community
Premium — 1-on-1 mentorship
VIP — Private advisory
This isn’t content for hobbyist
It's infrastructure for professionals.
If you’re ready to stop guessing and build with intention:
Welcome to Dog Money.
