Here’s something most people don’t realize: a postcard has nearly a 100% open rate.
Think about it... nobody throws away a postcard without at least looking at it. Compare that to email (20% open rate if you’re lucky) or social ads (scroll right past most of them).
This is especially true of Gen Z. We're back to wanting something tangible to look at and hold, rather than being flooded with ads online. It's even more true when it's a local business sending them something - everyone loves supporting local!
That’s why businesses who use print the right way see results even when digital feels hit-or-miss.
👉 Question for you: Have you ever run a print campaign before? If yes, how did it go? If no, what’s stopped you?