Jul 23 • Value 📚
Bait the hook, to suit the fish.
‘Personally, I am very fond of strawberries and cream,
but I have found that for some strange reason, fish prefer worms.
So when I went fishing, I didn't think about what I wanted. I thought about what they wanted.
I didn't bait the hook with strawberries and cream.
Rather, I dangled a worm or a grasshopper in front of the fish and said, ‘Wouldn't you like to have that?’ Why don't we use the same common sense when fishing (selling to) people?’
- Segment book 'How to win friends & influence people' by Dale Carnegie. (a book I've been rereading)
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Bait the hook, to suit the fish.
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