Now, you may call it "reuse"—I call it leverage!
Let’s talk about creating lead magnets…
A lead magnet is not just a freebie—it’s a valuable digital asset. What do I mean by that?
A lead magnet is a piece of content you offer to potential customers to attract them to your product or service.
Instead of creating something entirely new, you can leverage existing content from your product or service as a preview. This allows potential buyers to experience a quick win, building trust and increasing the likelihood of conversion.
Example: Turning a Digital Product into a Lead Magnet
✅ Main Product: Digital Product Planner (45 pages) – $17
✅ Lead Magnet: Free 10-page sample workbook from the planner
✅ Upsell: “Create & Sell Digital Products” Course – $27
Does this strategy work? Absolutely! You can repurpose content for multiple products and maximize its impact. Here is my first digital planner I leverage into different ways.
For example: Using one product “Digital Product Planner”
Lead magnet: Free workbook that is 10 pages of 45 page Planner!
Product: $17 Planner
Upsell Course: $27 create & sell digital products 🔥 Which is now free in the classroom (lite version)
This is how I set it up:
AD→Lead magnet landing page→ Email sequence invite→community→ classroom.
AD Lead magnet:
Hook: Do you dream of turning your knowledge into a thriving online business?
Copy: Are you just starting your journey in digital marketing? Do you want to turn your knowledge and skills into a profitable online business? Our free Digital Product Workbook, "The Basics of Monetizing Online," is designed just for beginners like you!
Landing page (click HERE)
Planner:(see picture)
Workbook (lead magnet + course): (see picture)
Course:(click HERE)
How This Strategy Works for Different Offers:
📌 Planner → Lead Magnet (Free Workbook)
📌 Workbook → Course Offer (Lead Magnet + Course Bundle)
📌 Course → Full Program (Upsell to a more in-depth offer)
This is exactly how I leverage my first digital planner! Now it’s your turn—how will you leverage your content to attract leads and boost sales?
🚀 if you don't know here is my free type of lead magnet list. HERE
#leadmagnet #reuse #leverage #planner #workbook #landingpage #course
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2 comments
Heather Coffin
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Now, you may call it "reuse"—I call it leverage!
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