26d • 🧠 Strategy & Hacks
🚨 If your Instagram highlights aren’t doing this… you’re leaving sales on the table
Most people treat highlights like a junk drawer.
Random. Outdated. Zero strategy.
But your highlights should act like a silent sales funnel that works for you 24/7 — even when you’re not posting.
Here’s the exact beginner-friendly highlight strategy I recommend 👇
✅ The ONLY 5 Highlights You Need (Especially as a Beginner)
1️⃣ START HERE
This is your welcome mat.
- Who you help
- What problem you solve
- What result you guide people to
💡 Think: “If someone only watched this highlight, would they understand why to follow me?”
2️⃣ MY STORY
People buy from people.
- Why you started
- What wasn’t working before
- What changed
You don’t need a dramatic story — just a relatable one.
3️⃣ FREE TRAINING
This is HUGE.
- Your free course
- Free workshop
- Free resource
This is where warm followers turn into actual leads.
4️⃣ PROOF / WINS
Even beginner proof counts:
- Testimonials
- First sales
- Student messages
- Your own progress
Proof builds trust faster than any caption ever will.
5️⃣ NEXT STEP
Don’t assume people know what to do.
- “Start here”
- “Join this”
- “This is your next move”
Clarity converts.
This should lead to your CORE OFFER.
🧠 BONUS: Copy-Paste ChatGPT Prompts to Build These FAST
Use these exact prompts 👇
Prompt #1 – START HERE
“Act as a digital marketing coach. Write 5 short Instagram story slides explaining who I help, what problem I solve, and the result I help them achieve in simple, beginner-friendly language.”
Prompt #2 – MY STORY
“Help me write a relatable Instagram story sequence about why I started my online business, what wasn’t working before, and how digital products changed things for me.”
Prompt #3 – FREE TRAINING
“Write a 4-slide Instagram story sequence that invites people to join my free training, explains what they’ll learn, and why it’s the best place to start.”
Prompt #4 – PROOF
“Turn this testimonial/result into a short Instagram story sequence that builds trust and encourages action: [paste proof].”
Prompt #5 – NEXT STEP
“Create a clear, non-pushy Instagram story sequence that tells people exactly what their next step is if they want to make money with digital products.”
⚠️ Real Talk
If someone lands on your profile and:
- can’t tell who you help
- doesn’t know where to start
- doesn’t see proof
- isn’t guided to a next step
They leave.
Inside Digital Products Academy, we build this step-by-step so you’re not guessing, overthinking, or stuck in free info mode.
If you’ve been consuming but not implementing — this is your nudge.
💬 Comment “HIGHLIGHTS” if you’re updating yours today.
Need MORE help setting up your business for success? Unlock my Step 1 Course in the Classroom :)
24
17 comments
🚨 If your Instagram highlights aren’t doing this… you’re leaving sales on the table
skool.com/digital-products-academy-3815
A community helping beginners launch simple, profitable digital product businesses without tech overwhelm.
Leaderboard (30-day)
1
🔥
+16
2
+15
3
🔥
+14
4
+14
5
+14
Powered by