16d • General discussion
The campaign that fills slow seasons with revenue
Every service business has a slow season. Agencies during summer. Consultants during holidays. Field services during off-peak months.
The problem: Your slow season is when clients are LEAST thinking about your service. You need to make them think about it.
The solution → pre-built seasonal campaigns:
Build campaigns in advance:
- "Q4 planning special" ready to deploy September 1st
- "New year growth package" ready for January
- "Mid-year audit offer" for June
The smart automation:
- Segment by service history (different offers for different client types)
- Automatically send based on clients' last engagement date
- Built-in urgency ("Book by [date] for [discount]")
- SMS or LinkedIn follow-up for clients who opened but didn't respond
The repeating value: Build it once, it runs automatically every year.
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The campaign that fills slow seasons with revenue
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