Today we’re tapping into one of the MOST powerful parts of building a personal brand:
👉 Your story.
Not the long, emotional, 10-minute version.
Not the trauma dump.
Not the polished ‘expert’ script.
Just the simple version that tells people:
- who you are
- what brought you into digital marketing
- what you struggled with
- and what you want to help THEM avoid
Because your story is the thing that makes you relatable, human and trusted…especially in a noisy space.
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Today’s Challenge:
Create a 30–60 second video OR a short post answering these THREE questions:
1️⃣ “Where was I before starting this?”
• Stuck? Overwhelmed?
• Working full-time?
• Scared to start?
• Bought courses and got nowhere?
2️⃣ “What made me finally say enough is enough?”
• A moment
• A struggle
• A turning point
• A realisation
• A new goal
3️⃣ “Why am I building this now and for who?”
• To help beginners
• To simplify things
• To make digital marketing less overwhelming
• To share what you wish YOU had
That’s it.
Short, honest, to the point.
NO perfection.
NO fancy editing.
Just YOU.
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Why This Matters:
Your story = your brand glue.
It builds:
✔ trust
✔ loyalty
✔ connection
✔ relatability
✔ authority (without trying)
People follow PEOPLE not strategies.
⭐
Bonus (Optional):
Share your video/post in the comments so we can support, engage, and lift each other’s visibility.
Drop your origin story below when you’re done — we’re cheering you on! 💛🔥