Jul '24 • General discussion
How I Got Sold On Invisalign!
So yesterday I actually started Invisalign at the ripe old age of 36! Now here's the thing, I didn't really have any major issues with my teeth, I just had a bit of a gap between my front two teeth and a chip on one of my tooth and it never really bothered me.
But the process of how I got sold on Invisalign is a great illustration of the power of marketing to a problem unaware market!
My customer journey started when I went to see a new dentist back in December last year! During a hygiene appointment my dentist made me aware that it would only take about 4/5 months to straighten my teeth and that it would improve the functionality of my bite as he told me that one of my front teeth was further forward that the other (I didn't know that!)
I told him I was fine thank you very much, but the seed was planted. I was redpilled by the fact that i now knew that it would only take 4/5 months to fix and that my overbite was impacting the functionality of my bite!
In May this year the seed fully sprouted and I signed up for treatment! So what's the moral of this personal anecdote?
It's simple, through the use of education, I was brought down the buyers funnel from being problem unaware, to problem aware, to solution aware to a paying customer!
And this is the mechanism at work in the Dental Growth Authority funnel! We use educational content to access and unlock a larger segment of the market that would otherwise not be available to us!
If you are only advertising offers you will be competing for the 3% of people who are ready to buy now! If you add value and educate you will gain access to a much larger percentage of your local market and will create a blue ocean for yourself of people who already know like and trust you!
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How I Got Sold On Invisalign!
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