18d • Contracts & Legal
Usage Rights: The Biggest Money Left on the Table
Usage rights are where most creators leave the most money on the table.
When a brand uses your content in paid ads — Meta, TikTok, YouTube — they're running your face, your voice, or your creative as advertising. The commercial value of that content is completely different from a single organic post.
Paid media usage rights should be a separate line item from your creative fee. Not combined, not assumed, not "included" in a flat rate.
If you've been quoting a flat fee that includes unlimited usage rights, you've been pricing your work as content production when you should have been pricing part of it as a commercial license.
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Usage Rights: The Biggest Money Left on the Table
